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Schnurman: Will AT&T’s price cuts keep its wireless customers on the line?

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AT&T says it’s giving people what they want: more choice. Not surprisingly, many are choosing to spend less on their wireless bills. AT&T cut some monthly prices early this year, as part of a shift away from subsidizing new phones. Rather than upgrade handsets every two years, as was once the custom, some are keeping them longer. Others are pulling out older phones when signing up for AT&T service. One result is that AT&T’s average revenue per user declined 8 percent in the last year, according to data released last week. That’s for AT&T’s best wireless customers, known as post-paid accounts. The Dallas company also warned that consolidated revenue would increase less...

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